Marcela Silva

Bio

Almost twenty years of experience in Communication/Public Relations and Marketing. Strong experience in energy companies (Brazilian wind energy associations and energy trading and management companies), in addition to professional experience in PR agencies. Driven by challenges, creative, dynamic and committed, oriented towards results. Skill in interpersonal communication, appreciation for building relationships, exchange of ideas and experiences. Advanced English and Spanish, Basic Italian.

• Latin America Coordinator

  Global Wind Energy Council (GWEC) - Contract / consultant From January 2022 to Present

  - To act as GWEC's official representative with governments, industry and tradernassociations throughout Latin America.rn- To liaise with GWEC's member associations throughout the continent and to agree newrncooperation frameworks with existing and new organisations in the continent.rn- To work closely with GWEC's Latin America President, and its Growth and PartnershipsrnDirector to manage and grow GWEC's Latam Association Platform and Latin AmericarnTaskforce.rn- To liaise with government authorities

• Institutional Relations and Communications Coordinator

  Ecom Energia - Contract / consultant From March 2016 to September 2021

  - Develop and coordinate marketing 360° plan, including offline and online marketing, PRrnstrategy, press, events, social media activities (in Brazil and Chile)rn- Brand supervision in all materials and communication tools in Brazil and Chilern- Support to all business unities in external and internal operations, providing PR strategyrnand marketing materials and activitiesrn- Developing and maintaining close relationship with the pressrn- Plan and organize owner event and support events

• Institutional Relations and Communications Coordinator

  Queiroz Galvão Energia - Contract / consultant From January 2015 to December 2015

  Strategic planning, management and implementation of external and internalrncommunications activities towards different stakeholders: employees, partners, press,rncompanies part of the Queiroz Galvão Group, among others.rn- Identification of opportunities / specific needs of each business unit, as well as therncompany as a whole, crisis counseling, interface with Directors and Presidence, externalrnand internal events, elaboration of internal communications material (newsletters, e-mailrnmkt) and exte

• Institutional Relations and Communications Coordinator

  Brazilian Wind Energy Association (ABEEólica) - Contract / consultant From March 2013 to November 2014

  - Strategic planning and coordination of a number of different communication activitiesrndirected to the Press, members (associates) and other stakeholders, as well asrngovernment institutions, energy/environmental sector associations, among otherrninstitutions.rn- Responsible for organizing events/meetings promoted by ABEEólica and also all detailsrnrelated to the participation of ABEEólica's CEO in external events. Coordinating thernellaboration of different publications such as ABEEolica Activity R

• Senior PR Executive

  Starbrands - Contract / consultant From July 2011 to February 2013

  - Strategic planning and execution of PR activities for the Brazilian Wind EnergyrnAssociation (ABEEólica) and Stiefel (dermocosmetics). Coordination of two assistants,rnone on each account. Previously, PR for Alcatel One Touch (mobile phone brand) andrnresponsible for the planning and execution of a specific job for a japanese beer brand,rnnamed Asahi Super Dry Beer.rn- Active participation on ellaborating prospects proposals

• Senior PR Executive

  Ogilvy PR - Contract / consultant From June 2010 to June 2011

  - PR planning and activities for ABECS (Brazilian Credit Card and Services Association),rnAmerican Express, Zebra Technology and IFA (French Agency for InternationalrnInvestments). Articles writing for the internal Bayer Brazil magazine.rn- Responsible for a specific job for NCI (National Cancer Institute).rn- I have also participated in the ellaboration of prospects proposals.

• Journalism

  Universidade Metodista de Piracicaba From July 2001 to June 2004
• Master, Public Relations

  Universidade Metodista de Piracicaba From February 2006 to November 2008
• Marketing

  FAE Business School - Faculdade de Administração e Economia From February 2009 to November 2011
• Public Affairs

  FAE Business School - Faculdade de Administração e Economia From July 2015 to August 2017

• Portuguese
• English
• Spanish
• German

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