Lilian Pascal

Bio

A dynamic leader with over a decade of experience across the energy, mining, construction, pharmaceuticals, and FMCG sectors. She excels in strategic marketing, business development, and commercial management, driving growth in B2B, B2G, and B2C environments. With an MSc in International Business and Strategy, Lilian's visionary approach and commitment to innovation make her a transformative force in global markets, ensuring organizational agility and competitive advantage.

• Country Trade Marketing Manager

  The HEINEKEN Company / HEINEKEN Beverages International - Tanzania - Full-time From April 2024 to Present

  I am responsible for developing and implementing comprehensive marketing strategies, managing team performance, driving salesrngrowth, and maintaining brand integrity in trade and category management. I oversee the plan and ensure functional excellence in Trade Marketing and Category Management across all HEINEKEN Beverages International (HBI) business units in collaboration with marketing and sales teams.

• Senior Sales and Marketing Manager - Tanzania, Mozambique & Uganda

  Green Resources As. - Full-time From April 2023 to April 2024

  Reporting directly to the Country Manager and CEO, I am responsible for generating income and sales for the company and providing leadership to 10 senior sales teams and branch managers. I also play a crucial role in marketing the company and representing the company at various events and fairs.

• Business Consultant – Strategy and Commercial

  Lancaster Management School Consultancy - Contract / consultant From February 2022 to April 2023

  Lancaster University Consultancy Service provides consultancy and advisory services to various organizations in the UK and overseas. These include large and small businesses, charities, government bodies, and other research institutes and centers. I assisted Prof Florian Bauer and Dr. Bowen Lou directly, supporting and overseeing special consulting projects.

• Commercial Excellence Manager

  GlaxoSmithKline Pharmaceuticals Ltd – GSK - Full-time From April 2017 to December 2021

  Successfully supported the Tanzania, Kenya & UK markets at a Group level in a Senior Managerial level role with global scope and responsibilities focused on Pharmacy Channel and Strategic Account Excellence to ensure the successful delivery of GSK brand strategies and execution of our commercial activities within the Local operating companies (LOCs) The objective of the role was to provide and co-create comprehensive, high-quality sales and marketing strategies and promotional materials/content

• Group Business Compliance Coordinator

  Mantrac Tanzania LTD - Full-time From July 2015 to April 2017

  Responsible for managing business quality systems, the environment, health, and safety for Mantrac Tanzania Ltd and its sister company, Delta Industries Ltd. I oversaw the planning, implementing, monitoring, reviewing, and coordinating of work systems to ensure that the products and services of the company meet the highest quality standards and that the Company adheres to QMS, OSHA Act of 2003, and ISO standards.

• Master of Science: International Business and Strategy (Chevening Scholarship)

  University of Lancaster From September 2021 to September 2022
• Bachelor of Science: Environmental Laboratory and Field Engineering

  University of Dar Es Salaam From November 2011 to July 2015

• Certificate of Specialization in Entrepreneurship and Innovation

  Harvard Business School Issued October 2022
• Certificate of Sustainable Business Strategy

  Harvard Business School Issued May 2021

• English
• Swahili

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